The Challenge - Raise awareness that due to the altitude of cities like Bogotá or Cali, UV radiation exposure is significantly higher compared to sea level and the beach.

The Insight - The higher you are, the closer you are to the sun and therefore closer to its dangers.
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The Idea - Visualize high-altitude UV risk as deep-sea danger. We created an illustrated print campaign with a visual metaphor where these two cities were portrayed as oceanic islands.