The Challenge - Leverage the brand's BELIEF platform to establish more meaningful contact and build trust with people with significantly low credit scores.
 
The Insight - Having a low credit score has a deep impact, and it also lowers self-confidence.
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The Idea - Elevate BELIEF from a platform to a promise. We turned 80% of the campaign budget into a $300 deposit bonus for every new customer. A bold move to help restore their credit and their confidence.