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Challenge: Leverage the brand's BELIEF platform to establish more meaningful contact and build trust with people with significantly low credit scores.

Insight: Having a low credit score has a deep impact, and it also lowers self-confidence. 

Idea: Take the platform 'BELIEF' to the next level and restore consumers' confidence by transforming 80% of the campaign budget into a $300 deposit bonus for every new customer.

©2024 - Juan David Vasquez

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