The Challenge - Canadians overspend by 30% every holiday season. As one of the country’s leading banks, Scotiabank sought to convey a prevention message. 

The Insight - Overspending is the one holiday tradition no one wants to talk about.

​The Idea - A print campaign that treated overspending as a seasonal condition to avoid, while reminding Canadians of what truly matters:

Being with the ones you love.