The Challenge - Scotiabank has been a proud supporter of hockey for over a decade. With a renewed partnership alongside MLSE, the bank needed to turn that support into something tangible for its everyday clients.
 
The Insight - For many Canadians, hockey is part of their identity. But access to teams, tickets, and merch often feels out of reach. What if banking could bring fans closer to the game they love?
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The Idea - Scotia Perks is where banking meets fandom, offering clients exclusive rewards tied to their favourite hockey teams, with the potential to expand into concerts, events, and more.

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