The Challenge - Greenpeace Colombia wanted to continue raising awareness around the climate crisis in a way that felt urgent, undeniable, and impossible to ignore.
 
The Insight - Natural disasters are how the planet speaks to us. The problem is that we’ve stopped listening. 

The Idea - We personified Planet Earth and gave it its own unfiltered voice: @earthissaying through a social account that lets it speak directly to the people, without human intervention.